The final process of completing the event management process is not when the doors shut and all of your guests go home. After this point, you should follow up with everyone that attended the event and the people that helped make the event happen. In this article, we take a look at several tips for following up after a successful event.
Thank everyone that attended
One of the first things you should do to follow up after an event is to thank everyone for coming to the event. This can be done in several ways, and it can also have some benefits for your business when done correctly. One of the best ways to thank everyone is by email, assuming you have all of their contact information. With this information, you can direct them to more information about products or services that were announced at the event or ask them to register their interest in your next event. If people had a great time, this experience will be fresh in their minds, and they’ll be more than happy to register their interest. Furthermore, you can encourage them to follow your social media channels where you will be posting the photos of the event; this is great for your channel numbers as people are likely to want to see if they’re included in the images.
Suppose you don’t have individual email addresses for everyone that attended your event. In that case, you can use social media to publish a more generic thank you to everyone that attended the event. Make sure you tell people during the event to look out on social media for images and a follow-up after the event. In addition, here you can also post a link for people to register their interest in your next event; this is a great way to get numbers and interested attendees before you’ve even started to plan the next event.
Thank everyone that helped plan the event
Planning an event can be stressful and time-consuming, and it’s important to thank everyone properly for helping make the event a success. This includes all of your organisation’s employees and any companies you worked with as part of your event. Some examples include the venue manager, catering, events planners or a DMC in Malta if you choose to go down this route. For external companies, you can send a thank you email and even a small present to anyone that went above and beyond. This will help keep your relationship with these companies positive for any future events you are planning. For internal staff, saying thank you is good, but a gift or token of appreciation would be even better. Buying everyone lunch or letting people go home early are just some simple ways you can reward staff after a successful event.
Get the team together for a debrief
The only way to improve your events in the future is to evaluate previous events. Soon after the event is a good time to get together for a debrief; the event will still be fresh in the minds of everyone involved, and they will be able to recall small details that didn’t go to plan or things that could have been better organised. Get everyone together and write a full list of the things that need to be improved or ways people think the event could be enhanced for next time. This information can help you when you come to plan your next event; always take time to review this vital information as it can stop you from making the same mistakes again. After several years of events, each one will get easier and better by taking on board the post-event debrief feedback from your staff members.
In conclusion, following up after a successful event is a crucial step in the event management process. By implementing these tips, you can maximise the benefits and further enhance your relationship with attendees and event contributors. Make sure you thank your attendees and businesses you’ve worked with and get the team together for a debrief. These steps can help you make the next event even more successful than the one you’ve just completed.
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